APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global chief executive as the Dubai-based, multi-regulated broker pushes deeper into international markets. The move puts a seasoned regional executive in charge of growth beyond the Middle East and North Africa.

Why it matters: - APC Prime is shifting from a regional growth story to a broader international expansion plan. - Salloum's appointment gives the broker a leader with deep experience in online trading and Middle East and North Africa markets. - The hire comes as APC Prime seeks to scale while keeping the operating style and client focus that supported its regional growth.

What happened: - APC Prime appointed Shadi Salloum as global chief executive. - The announcement was made Sept. 17, 2026. - APC Prime is headquartered in Dubai, United Arab Emirates. - Salloum will lead APC Prime's international growth strategy and oversee global operations.

The details: - Salloum previously held senior leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - His background includes supporting business growth, market expansion and development across multiple MENA markets. - APC Prime said Salloum will help strengthen leadership and operating structures, identify new market opportunities, expand the broker's international footprint and build teams and partnerships for sustainable global growth. - APC Prime holds regulatory licenses from the Australian Securities and Investments Commission and from the UAE Capital Market Authority. - APC Prime describes itself as a multi-regulated, multi-asset broker with an established presence in MENA. - APC Prime provides trading services across a broad range of financial products. - More information is available through APC Prime's LinkedIn page, Instagram account, Facebook page, YouTube channel, TikTok account and X account.

Between the lines: - The appointment signals that APC Prime is using leadership continuity in MENA as a base for broader geographic expansion. - Salloum's career path suggests APC Prime is prioritizing someone who understands both regional client needs and cross-border brokerage growth. - The company's regulatory footprint in Australia and the UAE may support credibility as APC Prime targets more markets.

What's next: - Salloum will work with APC Prime's senior management team as the company expands internationally. - APC Prime's next phase centers on new markets, stronger operating capabilities and long-term value for global clients and partners. - The company expects to keep building on its MENA base while broadening its global market position.