XS.com holds partner workshop in Casablanca to deepen North Africa ties

XS.com brought partners and financial professionals together in Casablanca, Morocco, for a private workshop focused on market trends, partner growth and the future of trading. The event signals the broker’s push to strengthen regional relationships through direct engagement, training and strategic collaboration. Why it matters: - XS.com is using in-person partner events to reinforce its North Africa strategy and deepen long-term business ties. - The workshop reflects the company’s focus on partner ecosystem growth, a key channel for expanding reach in competitive financial markets. - The event also underscores how brokers are leaning on education, marketing support and direct access to leadership to retain and grow strategic partners. What happened: - XS.com hosted an exclusive partner workshop in Casablanca, Morocco, bringing together key business allies, strategic partners and financial industry professionals. - The event took place at Hyatt Regency Casablanca. - The workshop focused on market trends, partner ecosystem development and the future evolution of the global trading industry. - The program was designed for XS.com’s important partners to meet senior management, share insights and explore new business opportunities. The details: - The opening remarks highlighted XS.com’s continued investment in its partner ecosystem. - XS.com said support for partners includes innovation, training, advanced technology and customized business development solutions. - Simon-Peter Massabni, global head of sales, delivered a presentation on XS.com’s global strategic vision. - Massabni outlined the company’s international expansion progress, operating strengths and long-term commitment to institutional-grade trading infrastructure, deep liquidity and customer support. - Omar Alaa, market director for the Middle East and North Africa, joined remotely for a session titled “XS and partners: The path to success driven by powerful marketing.” - Alaa’s presentation highlighted strategic marketing initiatives, collaborative partner programs and data-driven growth strategies across multiple regions. - The main panel discussion was titled “The future of trading and building successful partnerships with XS.” - The panel featured Simon-Peter Massabni, Wael Hammad, chief commercial officer, and Mohamad Ibrahim, group chief executive officer. - The discussion covered emerging industry trends, changing client needs, technology innovation and the role of strategic partnerships in shaping financial markets. - The forum ended with an interactive Q&A session that gave attendees direct access to company leadership. - The workshop closed with an exclusive executive dinner. - XS.com said the dinner helped deepen dialogue and strengthen partner cohesion within its expanding global network. Between the lines: - The Casablanca event shows XS.com is prioritizing face-to-face relationship building as a growth strategy. - The format suggests the company wants partners to see it as both a technology provider and a relationship-driven business ally. - By centering marketing, training and executive access, XS.com is positioning its partner network as a core part of its expansion model. What’s next: - XS.com said it will continue building a globally connected, locally empowered partner ecosystem. - The company plans to keep creating opportunities for dialogue, knowledge sharing and long-term cooperation. - XS.com is aiming to use partner engagement to support sustainable growth, collaborative innovation and shared success across global markets. The bottom line: - XS.com is treating partner relations as a strategic asset, not a side function, and Casablanca was another step in that effort.